As a real estate agent, you’re in the business of building relationships. Outside of work, your relationships may span from friendships, schools, neighbors, and so on. Why not focus on nurturing these local connections? As a rooted community member, you have all the tools to display how your local knowledge is an advantage when choosing a trusted advisor.
Your next client may be right in your backyard - literally! So get out there and start showing your value. This week, we’re sharing 5 tips to become the local real estate expert in your area.
THE Local Expert 101
#1 Get involved
Already a part of local organizations? Be sure to mention them on your website! You never know which activities will resonate with potential clients. If you’re looking for new opportunities, Habitat for Humanity is a great option to volunteer your time and expertise.
#2 Connect with local businesses
Your clients may come to you for local recommendations on contractors, local activities, or schools. Reach out to your local businesses and learn what they’re about. Eliminate the research your client will have to do so you feel confident with your recommendation.
#3 Walk or drive by communities
Do a tour of your local and surrounding areas. If there’s a new development in the works, learn the streets, schools, and the quickest routes to local attractions. Nobody knows better than the locals!
#4 Create local content for your blog
Blogging is a great way for potential clients to learn about your areas of expertise and interests. Feature news or events happening in your area. This is a great way to build engagement and show that you're involved in the community!
#5 Stay ahead on local market trends
If you're already doing your own market research, share your knowledge! Create informative content that your community will find interest in. Use sources from your MLS or local news to include within your outreach. That way, your content and perspectives act as a reliable source that people can trust.
Here's a video from our 368 Journal with some ways to utilize market stats and incorporate them into your marketing.
For more tips, visit McKissock Learning