Contrary to popular belief, effective marketing doesn’t have to cost an arm and a leg.😮‼️ That’s why I encourage Realtors to focus on conversations—because conversations are the building blocks of relationships, and relationships are the foundation of real estate success.
If you’re like most Realtors, you might feel like you aren’t a great conversationalist. You probably are or could be, but it’s likely you let yourself off the hook because you don’t like being sales-y, don’t have the gift of gab, or you prefer people to approach you.
There are loads of great reasons Realtors don’t initiate and continue conversations. But whatever yours is, I hope you’ll consider how improving your conversation skills will impact your bottom line.
Low cost and high return
Becoming a great conversationalist takes a willingness to learn and practice. You can accomplish both at little to no cost. Hello, Google and YouTube!
The more skilled you become at starting conversions, making people feel comfortable, being approachable, active listening, and continuing a conversation (also known as following up 😉), the higher your sales will climb.
Not to mention, clear, consistent communication makes everything easier—at home and work. Now that’s some serious ROI.
You’re surrounded by people, every single day—online and in real life. Seize every opportunity to engage and create conversation. You never know where it might lead!
When you’re a good conversationalist, breaking the ice, introducing yourself, listening for ways you can help, providing value, and connecting on a meaningful level is a piece of cake. And when you do it with confidence on a consistent basis, opportunities transform into successes.
There’s a reason it’s called the art of conversation. It’s a skill you develop, not a trait you’re born with!
The more you practice and learn, the better you become and the easier it will be to make every conversation count.
Becoming a great conversationalist creates a lifelong habit of success.
Imagine what your business would look like if you took the opportunity to engage in conversation with everyone who crosses your path on a daily basis.
Everywhere you go— the coffee shop, PTA meeting, store, gym—is teeming with potential connections. But it’s up to you to make them.
Do you wait for people to approach you, or do you make the first move?
Real estate is all about relationships. Depending on other people to start a convo with you isn’t the way to play.
Building relationships take effort.
Don’t let your fears or current skill set deter you! Build your communication skills, and it will benefit your bottom line.
Every conversation you strike up may not result in a sale, but it will expand your network and potential for referrals.
The woman you chat with in line in Starbucks may not need your services, but a friend, family member, or colleague just might.
This is where we’d love every conversation to lead, right?
An easy way to increase your sales is to have more conversations. See what I did there?!
With marketing, it’s easy to chase shiny objects and overlook everyday basics. I’m as guilty of this as anyone. But my sales always improve when I sharpen fundamentals because they become long-term assets to my business—not expenses.
Whether you’re new to real estate or an industry rock star, improving your conversation skills will make your marketing more effective and affordable.