Name, Location and how long have you been an Agent
How would you describe your brand?
One word; Trust. I think I speak for most people when I say this - it's hard to trust what you hear when it comes to sales, especially dealing in an unfamiliar territory . From the plumber quoting a Homeowner $2,000 for a pipe replacement to a roofing company charging $45,000 to replace the roof on a 1,500 sqft Home. There's a always this little voice telling us "get 2 more quotes". When I first started out in real estate I made it a point to be as transparent as I possibly can and to always set the tone. You are my client(s), your needs and interests come before mine. So far, it has proven to be fruitful. Trust is everything.
How do you differentiate yourself?
One name, Zig Ziglar. This quote changed my entire perspective about what I do on a daily and the way that I need to conduct business. Zig said "You can have everything in life you want, if you will just help other people get what they want." I know this sounds like a cliche, nonetheless it is true for me. I never once saw myself as a salesman, in fact I am really bad at it. What I am good at however, is helping people. I differentiate myself by listening, probing and asking the right questions, really get to know my clients, what makes them happy. I transformed into the best salesman there is and then over-deliver.
What marketing method is most effective for you and why?
Circle of influence and Social Media. My first biggest sale was through Instagram Direct Message. The rest is history. I have had many others of course. Some Realtors do videos, snapchats, funny skits etc.. Not my style at all. Now, photos - I love capturing moments with clients. Whether it is at closing, doing the showings. Social Media has been extremely effective for me.
What marketing method is least effective for you and why?
Direct Door Mail, anything mail related. Unqualified leads, targeted to call-in ratio very low. I tried that route 2 times and would not do it again.
What are your three favorite ways to start a conversation?
These days, people tell you exactly what they care about, what is important to them and so forth. All you have to do is explore what they are sharing with you. 1) I love to start a conversation by asking about their experiences at a location they visited recently, vacation spots and the likes. 2) If there is a major event coming up, like a job interview or an important test they are studying for - I'd reach out to them and wish them the best, ask about the journey thus far. 3) I do this if I come across a local social media account holder. I'd reach out and introduce myself. Compliment their page because let's face it, for the most part, we all put our best foot upfront on social media. I tell them what I do and advise them to use me as a resource. I am not selling anything (yet), just use my knowledge if you or your friends ever consider buying or selling anything real estate related.
How are you elevating the look and feel of your business?
What's one piece of advice you would give a new agent?
You are starving, you have not eaten in 3 days. Plot twist, the cellphone you are carrying and texting your friends on all day, those friends know someone in need of your help and that someone has your breakfast, lunch and dinner money. Never-mind you are new to the game (use your broker that's what you are paying him or her for). Make a reliable real estate agent friend you can run to if your broker is not available. Use that contact list of yours and make sure they all know what you do now. Go get them!