Name, Location and how long have you been an Agent
Chris Nelson, Philadelphia and surrounding suburbs, 17 years
How would you describe your brand?
Real estate rebranded for the digital age
How do you differentiate yourself?
I am known for video content creation. Although "video" is becoming a buzzword within the industry, this is something that I have done for years. In my opinion, I embrace video and its power to help forge relationships more than most within the industry
What marketing method is most effective for you and why?
Communicating with clients and prospective clients via video has helped me create more relationships in a shorter than usual time. People quite often will say that they feel connected to me or feel like they know me because of my transparency.
What marketing method is least effective for you and why?
Direct mail. I think that this can work for some, but most people are too busy to spend time with a piece of mail that doesn't have weight to them. I can reach people faster, cheaper, and tailor my message a lot better with other methods.
What are your three favorite ways to start a conversation?
I'm a question asker. I firmly believe that people like to talk if you give them the chance to do so. I also like to compliment others for things that stand out. It could be me acknowledging a recent award given, or complimenting someone nice, new red shoes. I'm not sure if I have a 3rd, lol.
How are you elevating the look and feel of your business?
That is a great question because I think that this is something I'm just now paying more attention to. In my mind I want to be polished, robust, and appealing. I'm not sure if that is the case at this moment, but I'm optimistic that what I'm building will get there.
What's one piece of advice you would give a new agent?
Go deep and not wide. Too often we try to appeal to a large audience when we have the option of going "deep" with a smaller audience who will find value in what is being offered. Before you know it, things will start to grow wide without effort. You can't appeal to everyone and you shouldn't want to.