Mar 04, 2021

Getting Your Real Estate Life Together: Q&A with Denise Williams

Name, Location and how long have you been an Agent

Denise Williams, Atlanta, GA, 9 years

How do you stand apart from other agents?

I take marketing and branding very seriously. Let's do a little exercise. Close your eyes for 5 secs and think about the word hamburger. Did McDonalds or Burger King pop up in your mind? That's the power or marketing. The same way you just thought about a popular restaurant chain is the same way I want consumers to think about Denise The Broker when they think about Real Estate. Marketing consistently will help me accomplish that goal and allow me to continue to stand out amongst other agents.

What is the key to attaining long-term clients?

I am not a transactional Realtor and earning a commission is never my focus. I focus on building authentic relationships with my clients so they trust that I have their best interest at heart. As a result, I am able to get them to the closing table successfully and they refer business to me because they know their friends and family will be well taken care of.

What marketing method is most effective for you and why?

Professional photoshoots have the highest engagement for me. I believe it is because people love to see beautiful women that are classy and successful. When they see me, they see someone that inspires them and motivates them to do better in their own lives. I receive DM's, emails, texts, and calls everyday about how much I inspire others and that is truly a blessing.

What routine do you implement in your daily real estate life?

I meditate each morning and I start my day with gratitude. This is so important to me because if your mindset is not right, there is no way you can handle the stressful world of real estate!

What are your DO's & DON'TS when it comes to conversation starters?

Always start a conversation with a smile and positive attitude. That will increase your chances of leaving a good impression on someone and getting an end result that works in your favor (i.e., new business, referrals, partnerships, new opportunities, etc.). Don't start a conversation trying to sell someone on something. Take a genuine interest in getting to know them first and then when appropriate, let them know what you do and how you can serve them.

Which goals are you looking to achieve this year and what will it take to meet them?

I am looking to recruit a minimum of 75 agents to my team this year. I interview a minimum of 5-10 agents per month. From there, I only hire the agents that I believe are the best fit for my brokerage. Once I hit that number of agents, I plan to hire a Qualifying Broker to replace me from the day-to-day operations of the brokerage.

What's one piece of advice you would give a new agent?

Don't come into real estate treating it like its a hobby or a side-hustle. Treat your real estate business like it's a business and it will pay you like it's one. Come into real estate ready to learn, to be challenged, and market yourself daily.