Oct 01, 2020

Getting Your Real Estate Life Together: Q&A with Sue Pinky Benson

Name, Location and how long have you been an Agent

Sue Pinky Benson, Naples, Florida, more than a decade.

How would you describe your brand?

ummm in a word...PINK. Lol.

How do you differentiate yourself?

Probably the same answer as my brand - I'm all Pink, all the time. I wear pink, I drive a rare Pink VW Beetle convertible, and on occasion I have a full head of Pinky hair.

What marketing method is most effective for you and why?

Video! I've been doing them for ten years and it's the best way to stay in front of my clients! They get to see who you are and what you have to offer.

What marketing method is least effective for you and why?

Mailings..umm but I'm not so good at being consistent with them, so that maybe more my fault

What are your three favorite ways to start a conversation?

"Hello, I love you, won't you tell me your name." "Hello, is it me you're looking for?" "Hello from the other side I must've called a thousand times."

How are you elevating the look and feel of your business?

I try to stay on top of the new social media platforms and incorporate my style into them. For example, REELS on IG is huge right now. So I take the time to learn how to create them and then serve them to my audience in a fun and engaging way. Whether that's with quick real estate education clips or making some fun of things that happen in a real estate transaction. You gotta have a little fun.

What's one piece of advice you would give a new agent?

Get out there and learn. Learn your MLS backwards and forwards. Start taking classes on technology and how to use it. See properties in your area and learn the market. Was that one piece of advice or more?