How to host your Virtual Open House via Live Streaming

How it works

An agent sets up a time to go live and announces it to their social media following. They go live at said time, walking through the property, space by space. Some realtors even do a live streaming spree, showing 5 or 10 properties throughout the day.

Why host a virtual open house?

Studies have shown a 403 percent increase in interest when your house has a video attached to it and not just a slide show. It’s a great tool for realtors, no doubt, but it is also very useful for the buyers.

Save time for everyone

Audiences tune in from the comfort of their home, interacting with the agent in real time. Not every viewer of the virtual open house may be ready to buy today, but everyone still has a chance to shop around with no obligations. Realtors cover everything from pricing to neighborhood to what the landlord is like. They are able to show the property to many people at once, thus saving time (and money) for everyone.

Capture leads

Over 50% of buyer find their house online, and of those 90% still used an agent to make their purchase. A virtual open house is an opportunity for the agent to capture leads through likes and comments. Even if they don’t go for this particular listing – the agent knows they are potential buyers.

Generate additional content with minimal effort

After the live stream is over, the virtual open house video becomes on-demand content, which can then be shared, downloaded, edited, and re-purposed. The agent now has a house tour video that he can share on Instagram, YouTube, Facebook, or even email.

How to live stream a virtual open house

Go live from a smartphone. There are a lot of great articles containing ideas for real estate live streaming out there, but they require good execution to be successful. Most agents use their their smartphones or tablets to stream to Facebook Live or Periscope. These two platforms work the best for virtual open houses because they promote urgency and immediacy. Facebook’s algorithm bumps up live video to the top of the feed, so it has better chances of being viewed. However, going live from a smartphone doesn’t guarantee the best picture quality.

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