Real World Marketing: Q&A with Autumn Barrett

Name, Location & how long you've been an Agent

Autumn Barrett, REALTOR®, Berkshire Hathaway HomeServices Western Colorado Properties in Montrose, Colorado. Licensed REALTOR® for 6 years.

What’s your market like?

Hot! Our market has grown significantly in the past few years.

How do you differentiate yourself from your competition?

I genuinely care about my clients, their needs, wants, and goals. I go above and beyond to find properties that are not on the market and to gain exposure for my listings. 

What marketing method is most effective for you and why?

Being present in our community as well as online, both ads and social media. Having a presence is huge!

What marketing method is least effective for you and why? 

Cold calling and door knocking. It immediately paints me as a salesperson which is not at all how I view what I do.

What are your three favorite ways to start a conversation?  

I smile and give a genuine compliment. It creates a safe feeling and shows a lot about who I am right at the beginning.

How are you elevating the look and feel of your business in 2020? 

I am working on streamlining more procedures which will free up more time to spend building and growing true connections with my clients and sphere.

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