Doors open when you knock. Take it from today’s guest, Steven Ross. Originally from Southern California, Steven began selling real estate there in 2005 - and for the last 12-plus years in Colorado. Steven says he is the “worst type of person to be a real estate agent” because he’s an introvert, he doesn’t work nights or weekends, you can’t find him online, and he doesn’t do parties or events he considers himself completely anti-social. Yet, he built a successful real estate business twice, doing one thing only: knocking on doors - over 125,000 of them.
Steven Ross is the author of the book, "Doors Open When You Knock: A Realtor’s Handbook for Boundless Opportunity and Freedom." As a trainer and advisor, Steven helps people hit the sweet spot in their business, minimizing the hours they work while maximizing their income.
In this episode, Steven talks about how he sold lots of real estate by knocking on doors. He talks about how he connected with people through door-knocking and why entrepreneurs or realtors need to double down on their strengths. He also gives us a preview of his new book and how it can guide you to more opportunities in the real estate business. Join us and listen in!
[00:01 - 05:41] Opening Segment
- Welcoming Steven to the show
- Steven shares his background
- Being in real estate as an introvert
- He talks about his book (link below)
[05:42 - 20:30] Knocking on Doors to Connect with People
- How Steven keeps himself aligned
- The importance of finding people who can help you
- Separating the emotions from the business
- Steven on door-knocking as a way to connect with people
- Why door-knocking?
- How he sold real estate through door-knocking
- Everyone has to pick their one thing
- You got to be in it for the long run
[20:31 - 36:19] Achieving More Comes Down to Focusing on Your Strengths
- How Steven balances different ventures and projects
- His ultimate goal
- Setting boundaries
- Time blocking
- How he keeps on track
- Finding out what works for you
- Doubling down on your strengths
- Keep doing what you’re doing
[36:20 - 41:54] Closing Segment
- Steven’s favorite part of his book
- How you can grab a copy of Steven’s book
- Closing words
“That is the most important [thing]. Don't do it on your own. Find people to align yourself with.” - Steven Ross
“Someone who goes out with the immediate expectation to do business is going to be unfulfilled and disappointed because that's not quite how it works… You got to be in it for the long run.” - Steven Ross
“Just because you're good at one thing and I'm good at another doesn't mean I should do what you do or vice versa. Other than that, we all should be aware of what we're good at and what we're not. And there's nothing wrong with turning a weakness into a strength, but mostly, I think what it boils down to is focusing on the strengths.” - Steven Ross
“We've just been talking about just picking the lane, but then don't look to the left or to the right and see what the other cars are doing. You can just keep going. If you're not going very fast, you're moving forward. That's all that matters.” - Steven Ross
Check out Steven’s book: Doors Open When You Knock
You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out our website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and find the best real estate products you'll need to get your real estate life together!
Feel free to email me at email@example.com, I’d love to hear from you.
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