EPISODE TWENTY-ONE : Getting Your Real Estate Life Together with The Go-To Agent Society

In this game, there are no rules, you have to do what’s best for you. So where do you start? Listen in as I interview these two gems; Katie Chadwick and Chase Boulineau, leaders of The Go-To Agent Society. Both these women went into real estate very early in their career life and are well-known for making over $10,000 within 45 days!
Having different strengths and backgrounds, they partnered up and they now run the Go-To Agent Society, where they help agents create their brand, captivate their audience, and convert their leads.

Let’s dive right into their stories and learn how they pump up and empower agents to personalize their content!

[00:01 - 07:04] Opening Segment

  • I introduce today’s guest, Katie, and Chase
    • Go to Agent Society 
  • Katie gives us her background 
    • Licensed in 2017 
    • Berkshire Hathaway home services in CA
  • Chase’s background
    • Ex-real estate agent licensed out of high school
    • Loving the marketing side of RE
    • Brand designer before partnering with Katie 
  • Getting into their careers 
    • Chase’s job background and getting into RE 
    • Katie’s career journey

 [07:05 - 17:40] Drawn Together by Commonality 

  •  How Katie and Chase re-connected and partnered up 
    • Meeting each other for a podcast
    • Deciding to combine buyer and seller guides 
  • Thoughts around bringing people on as a team member 
  • Katie talks about transitioning away from a job and into her own business
    • ‘They wanted the assistant, not the agent’
  • Chase’s journey into RE
  • Setting up business referrals 
    • Focussing on the networking aspect 
    • Keeping the books tight 
    • When to refer 
    • Finding what’s best for you 

 [17:41 - 34:22] Go to Agent Society - Agents Empowering Agents

  • Chase breaks down what agency is 
    • Helping agents attract leads organically 
    • A healthy relationship with Social Media 
  • Agents Vs. Marketers 
    • The burnout 
    • Helping agents take the power back into their own hands 
    • Knowing what system you need 
  • Breaking down the process and journey
    • Creating their own personal brand 
    • Captivating the audience through content
    • Converting leads on autopilot 
  • The branding process
    • Simple and fun 
    • 3 steps with no guesswork 
  • You are your own corporation 
  • Helping realtors through the content process
    • The permission to do less
    • Getting to know the audience
    • Content that resonates 

 [34:23  - 47:58] Let’s Make Each Other Better

  • Bringing people together 
    • The communal aspect of GTAS
    • Content planning party 
  • The next content party 
    • Coming next month 
    • 1 hour Zoom call
    • Walking agents through content strategies 
  • Organization in people’s planning 
    • Back to fears, pains, and goals 
    • Everyone is unique
    • The types of posts 
  • The power of Canva 
    • Join in on the Facebook group
  • Reels Workshop 
    • The impact of reels content 
    • The favor from the algorithm 

 [47:59 - 50:20] Closing Segment 

  • Final Insights on Instagram Reels
  • Thoughts on scheduling apps 
    • Planoly
    • Facebook Creator Studio
    • Knowing the algorithm
  • Don’t wait for content to be perfect 
    • Let yourself grow
  • Where you can engage with Katie and Chase
    • Links below 
  • Final Words

Tweetable Quotes:

"Skills can be taught, almost anything can be taught, you know what can’t be taught? The right personalities… If you’re looking to grow your team, agents, make sure you’ve got your systems down first!” - Katie Chadwick 

 “By touching on [your audience’s] fears, pains, and goals… you’re able to create more impact because you’re creating content that actually resonates with them.” - Chase Boulineau

Resources Mentioned: 

You can connect with Katie and Chase on Instagram and Facebook. Engage with both on https://gotoagentsociety.com/

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out my website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and sales as well as find any product you need to get your real estate life together! Feel free to email me at hello@allthingsrealestate.com, I’d love to hear from you.

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